Last week, my Android smart phone suddenly asked me to accept the conditions of the application Google Play, I was not familiar with. As appeared, it was sign of a new marketing move of Google. It was a day of Android Market death, giving way for a new successor – Google Play.
Google claims this is more than a name change. The Google Play Store not only replaces Android Market, but also extends it, adding other types of digital content such as eBooks, music, video content and more. So, under the Google Play label, the company hopes to consolidate all of its purchasable digital content on one platform.
This move is another step in the competitive struggle with Google's biggest mobile rival, Apple, which already employs such a strategy with its iTunes store which offers digital books, apps, music, movies and more.
Simply put, with Google Play you can now:
- Store up to 20,000 songs for free and buy millions of new tracks.
- Download more than 450,000 Android apps and games.
- Browse the world’s largest selection of eBooks.
- Rent thousands of your favorite movies, including new releases and HD titles.
So, Android Market, Google Music and the Google eBookstore are all joining the new Google Play. On your Android phone or tablet, the upgrade may have already started or it will be addressed over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.
All your stuff is stored in the cloud. All your downloaded content can be seen on your mobile device or found online at play.google.com. No special software is required, no wires or syncing needed, and it's free to use.
If you like something on Google Play, you can share posts about your favorite books, music, movies, games or apps to your circles on Google+, email, or text message in a single click.
Note that the Google’s current offerings vary by the location. Here’s what Google Play will initially offer by country:
- U.S.: Apps, Movies, Books, Music
- UK & Canada: Apps, Movies, Books
- Australia: Apps & Books
- Japan: Apps & Movies
- Others: Apps
The Google Play Store can be found here: play.google.com