The Board of ICANN, which controls top-level domains and Internet connectivity, has voted to allow for expansion of new top-level domains (TLDs) to include an almost unlimited number of broad, unlimited strings as new dots, including "almost any word in any language" and even using Facebook Emoticons like musical notes.
That is going to versify enormously the web addresses structure, as currently there are only 22 TLDs, giving amazing chance to improve branding opportunities. But… not for everyone!
A factsheet released by ICANN says the evaluation fee is approximately $185,000 and applicants will have to pay a $5,000 deposit per requested application slot when registering. ICANN says the fee is set to recover costs associated with the program to ensure it is fully funded and revenue neutral. According to the application guidebook, "this deposit amount will be credited against the evaluation fee for each application. The deposit requirement is in place to help reduce the risk of frivolous access to the online application system."
Also, the application form will be quite complicated and is expected to be 360 pages long.
So brands like Coca-Cola could ask to create “.cola” or “.coke” and Intel might request “.intel” TLD. That would be almost personal domain, but the biggest interest might be in getting attractive generic TLDs, like “.cafe”, “.bank”, or “.store”.
“ICANN has opened the Internet’s naming system to unleash the global human imagination," Rod Beckstrom, president and chief executive officer of ICANN said in a statement. "Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind."
Just reminding to all blog readers, that three months ago, ICANN approved new specific top-level domain “. XXX” for sites with pornographic content after long, full of controversy, debates.
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