You just recently got sense of what it is being on Facebook, and your teenager kids already consider it outdated, slow, clattered, and inconvenient. That is true. Twitter has overtaken Facebook as the social media network that is most important to teens, according to Piper Jaffray's semi-annual teen market research report.
Twitter is the new king of teens, with 26% naming it as their "most important" social site. Only 23% said Facebook was most important, down from a high of 42%.
But Twitter should not become complacent, the report suggests. That's because Instagram has rocketed in popularity with teens. 23% said Facebook-owned Instagram was their No.1 choice, up from 12% a year ago.
Here some basic information on the most popular sites for teens. We will not review Face book itself, or Twiiter, since you have probably know about these popular services.
Rumbler is a blogging platform that relies heavily on imagery and short posts. Most of Tumblr’s traffic comes from users who are under the age of 25. Tumblr culture is based on memes that relate to various topics, such as fashion, pop culture and photography. Though in Piper Jaffray’s survey only 4% teenagers consider Tumblr to the most important social network, Tumblr users are much more engaged with the site — reading and posting content about things they care about for hours — than on Facebook. This is a big issue for Facebook that thrives on its user base spending hours of their time on the site, updating their information, sharing content, and seeing advertisements.
Snapchat is a messaging service where users can send photos, videos, texts and creative drawings to a regulated list of people. Photos get destroyed soon after they have been received, giving Snapchat users an illusion of anonymity. The service is designed for savvy teenagers who don’t want to leave an Internet footprint. Released in September 2011, users can send “Snaps” — photos or videos — that last between 1 and 10 seconds, depending on the limit set by the sender. It already has 100 million users and 350 million snaps sent daily, according to a spokeswoman for the app. Twenty-six percent of 18- to 29-year-olds with cellphones use Snapchat, according to Pew Research Center, compared with 5% of 30- to 49-year-olds and 3% of 50- to 64-year-olds. Parents might want to monitor and check in on their kids’ social media activity from time to time, says Kelli Krafsky, co-author of the book “Facebook and Your Marriage,” but “Snapchat is impossible to check.”
Launched in November 2012, this mobile app allows users to create and share videos, photos and voice tracks, plus make live broadcasts and share posts of 420 characters or less. Pheed reached 1 million users six weeks after launching and, last March, announced that it had 3 million users. It’s on track to double that by the end of the year, according to Steve Goldberg, a company spokesman. Pheed has never advertised or bought users, Goldberg says, “everything is organic and by word of mouth.” Around 84% of its users are ages 18 to 25. “When teenagers started using apps, Facebook was already a standard,” he says. “They never went and searched for their social network; it was sort of handed to them as the only option.”
This app has lofty goals: Develop a “social art community,” and bring art to children around the world. Created by developer Artavazd Mehrabyan, the free photo-editing app and drawing tool PicsArt was released in November 2011. Since then, it’s exceeded 77 million downloads on mobile devices. Approximately 20% of users are between 13 and 17 years of age, and over 40% are between 18 and 24, according to a spokeswoman for the company. More teenagers, particularly girls, are moving toward niche sites where they can be more creative, says Jeanne Connon, chief marketing officer of FPgirl.com, a marketing firm that analyzes fashion, technology, trends and relationships among young girls.
Vine is like Instagram for videos. Users can create short, beautiful looping videos that can be instantly shared – perfect for the teen demographic that seems more interested in applications that support creating visual content without investing too much time. According to business journals, by simplifying the media publishing process, “Vine is doing to YouTube what Twitter did to Blogger.” Vine has only been around for a few months, but has already risen to #1 in the app store.
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