You just recently got sense of what it is being on
Facebook, and your teenager kids already consider it outdated, slow, clattered,
and inconvenient. That is true. Twitter has overtaken Facebook as the social
media network that is most important to teens, according to Piper
Jaffray's semi-annual teen market research report.
Twitter is the new king of teens, with 26% naming it as
their "most important" social site. Only 23% said Facebook was most
important, down from a high of 42%.
But Twitter should not become complacent, the report
suggests. That's because Instagram has rocketed in popularity with teens. 23%
said Facebook-owned Instagram was their No.1 choice, up from 12% a year ago.
Here some basic information on the most popular sites for
teens. We will not review Face book itself, or Twiiter, since you have probably
know about these popular services.
Tumblr
Rumbler is a blogging platform that relies heavily on
imagery and short posts. Most of Tumblr’s traffic comes from users who are
under the age of 25. Tumblr culture is based on memes that relate to various
topics, such as fashion, pop culture and photography. Though in Piper Jaffray’s
survey only 4% teenagers consider Tumblr to the most important social network,
Tumblr users are much more engaged with the site — reading and posting content
about things they care about for hours — than on Facebook. This is a big issue
for Facebook that thrives on its user base spending hours of their time on the
site, updating their information, sharing content, and seeing advertisements.
Snapchat
Snapchat is a messaging service where users can send
photos, videos, texts and creative drawings to a regulated list of people.
Photos get destroyed soon after they have been received, giving Snapchat users
an illusion of anonymity. The service is designed for savvy teenagers who don’t
want to leave an Internet footprint. Released in September 2011, users can send
“Snaps” — photos or videos — that last between 1 and 10 seconds, depending on
the limit set by the sender. It already has 100 million users and 350 million
snaps sent daily, according to a spokeswoman for the app. Twenty-six percent of
18- to 29-year-olds with cellphones use Snapchat, according to Pew Research
Center, compared with 5% of 30- to 49-year-olds and 3% of 50- to 64-year-olds.
Parents might want to monitor and check in on their kids’ social media activity
from time to time, says Kelli Krafsky, co-author of the book “Facebook and Your
Marriage,” but “Snapchat is impossible to check.”
Pheed
Launched in November 2012, this mobile app allows users
to create and share videos, photos and voice tracks, plus make live broadcasts
and share posts of 420 characters or less. Pheed reached 1 million users six
weeks after launching and, last March, announced that it had 3 million users.
It’s on track to double that by the end of the year, according to Steve
Goldberg, a company spokesman. Pheed has never advertised or bought users,
Goldberg says, “everything is organic and by word of mouth.” Around 84% of its
users are ages 18 to 25. “When teenagers started using apps, Facebook was
already a standard,” he says. “They never went and searched for their social
network; it was sort of handed to them as the only option.”
PicsArt
This app has lofty goals: Develop a “social art
community,” and bring art to children around the world. Created by developer
Artavazd Mehrabyan, the free photo-editing app and drawing tool PicsArt was
released in November 2011. Since then, it’s exceeded 77 million downloads on
mobile devices. Approximately 20% of users are between 13 and 17 years of age,
and over 40% are between 18 and 24, according to a spokeswoman for the company.
More teenagers, particularly girls, are moving toward niche sites where they
can be more creative, says Jeanne Connon, chief marketing officer of
FPgirl.com, a marketing firm that analyzes fashion, technology, trends and
relationships among young girls.
Vine
Vine is like Instagram for videos. Users can create
short, beautiful looping videos that can be instantly shared – perfect for the
teen demographic that seems more interested in applications that support
creating visual content without investing too much time. According to business
journals, by simplifying the media publishing process, “Vine is doing to
YouTube what Twitter did to Blogger.” Vine has only been around for a few
months, but has already risen to #1 in the app store.
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