The software for the game is available for free but users can buy items to receive extra credits in the game. Players can bring a fairy and her surroundings to life simply by clapping in Disney Fairies’ Pixie Hollow Home Tree Playset. Adorned by swings, furniture and a flower picnic table, a beautiful 3.5" fairy and her fairytale surroundings await the sound of claps to spring to life.
There is a Disney description for the theme:
Imagine the most beautiful, yet tiny world you have ever seen - with startlingly rich colors and breathtaking scenery. Add an infinite number of pocket size fairies clad in clothing made from colorful flower petals and shimmering spiderwebs. Sprinkle the scene with the illuminating sparkles of Pixie Dust.
That is the world of Disney Fairies - a world that you can share with your child using a little imagination and these great ideas.
At PixieHollow.com, there are games and activities, books, and movies. One of the main reasons for the site development is also promoting Disney’s new movie Tinkerbell to be released in October 2008. You can even see the Tinkerbell Movie preview on site:
Note that this business model is mostly focused on girls’s ages 8 to 12 years. This fact highlights the fact that the internet is increasingly becoming an engaging medium for practically all age groups.